viral video

Rejected ALS Challenges

If you have ventured on to any social media platform in the last few weeks, you know that pretty much every person in the world is participating in the Ice Bucket Challenge to raise awareness (and maybe, just maybe generate a donation or two) for ALS.

If you are one of the few people on the planet not familiar with the challenge, it breaks down like this:

  1. Person speaks directly into a cell phone camera and gives some spiel about being challenged by somebody higher up on the social media food chain.  Viewers resist the urge to fast forward to the good part.
  2. The participant challenges three friends, family members, or random celebrities to do the same thing within 24 hours or pay a bribe…sorry, I meant “donation”…to get out of it.
  3. A bucket of ice water is dumped over the participant’s head.
  4. They shriek and scream like somebody who just had icy water dumped on their head.  Hilarity ensues.
  5. Participant uploads the video to Facebook, Twitter, Instagram, Vine, YouTube, MySpace, Geocities, and/or some random AOL chat room.

The viral popularity of the Ice Bucket Challenge is greater than anything anybody could have anticipated.  Donations are through the roof, awareness is off the charts.  I’m not sure if it could be going any better.

Or maybe it could…

Just imagine if the folks at ALS had decided to go with one of the other challenge finalists:

  • Lukewarm bucket challenge
  • Dry ice bucket challenge
  • Rice bucket challenge (fried or steamed)
  • Ice Ice Baby challenge
  • Show me a receipt for your donation challenge
  • Boiling water challenge
  • Colonel’s 10 piece bucket challenge (original or extra crispy)
  • Mice bucket challenge
  • One big ass block of ice challenge
  • What else will you do to avoid giving money to charity challenge
  • Lou Gehrig challenge (have a descendant of Wally Pipp dump 2,130 of any item on you)
  • Lucky Bucket challenge (Mmm….Lucky Bucket….)
  • Ice Dixie Cup challenge
  • Feit Can Write U-Haul Truck-It Challenge
  • Lice bucket challenge – oh wait, that’s an old Fear Factor episode.
  • Harlem Globetrotter bucket challenge
  • Tell me what “ALS” stands for challenge

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 Author’s Note:  I figured this was a pretty good entry in the WordPress Daily Challenge “Breaking the Ice”.

Ad Review – World’s Toughest Job (M)

Campaign: “World’s Toughest Job”

Campaign Theme in Haiku Format:

Hidden camera
Viral video has a
Surprise twist ending

Visual

Commentary

How long did it take you to figure it out?  How far into the 4 minute, six second video were you when you realized what the job truly was?  For me, it took about 20-30 seconds.  The premise of interviewing for the job of “mom” and referring to the child as “the associate” is rather clever, but it wasn’t exactly an impossible riddle.

This leads to my initial criticism:  who are these people?  Look:  if you are interviewing for a position called “Director of Operations”, I would hope you’d be smart enough to know you’re being had one or two questions into the interview.  If you need to ask if a 24/7 workweek  is “even legal”, that should be your first clue that you are either really under-qualified for an executive job or you are an actor playing the role of a shocked applicant.

As I’ve talked about in past Ad Reviews, I find myself very skeptical of commercials that employ “hidden camera” antics presumably showing everyday folks.  Years and years of reality TV have left me suspicious of any reaction that is presented to me as “real”.  I’m not saying these people weren’t legitimately fooled, but I’ll just as easily believe they were actors demonstrating versions of their “shocked” face into a web cam.

Now, let’s focus on the positives.

First and foremost: everybody loves Mom*.  Hopefully this is a non-negotiable truth.  

*Especially me.  I love you, Mom.  You are truly the best. 

I like the matter-of-fact way the interviewer describes the job requirements of being a mom.  A sampling of my favorites:

  • “Constantly on your feet…high level of stamina” for “135 hours to unlimited hours a week – it’s basically 24 hours a day, seven days a week.”
  • “There are no breaks available.”
  • “You can have lunch, but only when the associate is done eating their lunch.”
  • “Requires excellent negotiation and interpersonal skills.”
  • “Degree in medicine, finance, and the culinary arts.”
  • “Able to work in a chaotic environment.”
  • “If you had a life, we’d ask you to sort of give that life up”
  • “No Vacations…On holidays, the workload is going to go up, and we demand that – with a happy disposition.”
  • “No time to sleep.”

And, of course, the kicker:  it pays “absolutely nothing”.

Those lines, delivered to perfection by the faux interviewer, are a big part of why this video has gone viral.  We all know that mom works hard, but sometimes you really need to see it in terms like this to really appreciate it.

 

Then throw in the reveal when the interviewer tells the applicants what they apparently had not figured out on their own:  Director of Operations is a fancy term for mom.  Cue the outpouring of love and appreciation and pass the tissues because it is getting dusty in here.

But…

The version of the video I watched must have omitted the part where the Director of Operations is standalone position with no assistance from the Vice Director of Administrative Duties (DAD).  Maybe this video is all about the single moms – and seriously, can we get some special recognition for the single moms?  Those women are amazing.  However, I’m pretty sure Director of Operations applicants can be married as well as single.

So what about dad?  Can’t he at least get a mention here?  Look:  I consider myself to be an average to above-average dad, and I feel like I’m doing a lot of these things each and every day.  I wear many of the same hats my wife does, including some she does not (director of grounds maintenance, pest exterminator, waste management engineer, in addition to my responsibilities running the morning shift at the home office), but to hear this video tell it, there are zero expectations on me.  Heck, instead of getting dinner ready, bathing the oldest two, and helping out with bedtime I apparently should have been sitting on the couch watching the ball game with a beer.  Or maybe there will be another version of this video in the weeks leading up to Father’s Day.  But I’m not going to hold my breath.

I’m not trying to take anything away from the hard work put in by my wife or any other married mom out there, but every dad I know plays an active (if not equal) role in the “mom duties” listed above.  The era of the 1950’s TV dad is long gone.  All I’m saying is it would be nice to at least get a mention.

From an advertising perspective, I’m skeptical as to how successful this video will be.  As quickly as you probably figured out that the job listing is for a mom, it probably took a much longer time to figure out whose products/services we are supposed to buy*.  

*My first guess on the identity of the advertiser was Proctor & Gamble, who have done an excellent job of  branding themselves as the “proud supporter of moms” through their series of tear-jerker Olympic ads.

In the 4:06 video, the first clue (a URL for www.cardstore.com) doesn’t come on the screen until the 3:55 mark.  But who the heck is cardstore.com?  Some shady website where I create an e-card that ends up snagged in mom’s spam filter?  It’s only at the 4:01 mark that we find out who the real advertiser is:  American Greetings.

In my opinion, this delayed reveal creates two big issues:

1) How many people close the video before the company name is revealed?  Probably more than you think.  The only reason I stuck around was to find out who the advertiser was, but I’m guessing the majority of viewers don’t share my curiosity for these sorts of things.  This is a great example of the old advertising axiom:  It doesn’t matter how great your commercial is if nobody knows about your product.

2) When I read the closing line (“This Mother’s Day, you might want to make her a card”), I definitely do not think of American Greetings.  I think of arts and crafts time with the kids.  Truth be told, on my first viewing, I read “Mother’s Day” and “card” and immediately thought of Hallmark.  I’m guessing that is not what the folks at American Greetings were hoping for.

Overall, this is an amusing video that will likely inspire as many tears as it does views (5.1 million as of this writing).  As a dad, it makes me a little defensive, but I don’t suspect there are too many moms who don’t like it.  Yet, I question how much of an uptick in traffic / sales American Greetings  and cardstore.com will see from it.

Grade:  B-

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(Author’s note:  Wondering why there is a random letter in parentheses in the title of this post?  Not sure how this post corresponds to the daily letter in the April A to Z Challenge?  Like clicking on links?  These questions are all answered here.)

Random Thoughts on Random 2012 Events

A little peek at how the hotdog of this blog is made:  often something will catch my eye – a newspaper article, something on the radio, a viral video, etc – and I’ll start a post with my thoughts, observations, and (hopefully) unique spin on things.  For examples of what I mean, I’ll refer you to my posts on Google Goggles, the Penn State scandal, and the alternate uniforms worn by the Nebraska football team.

But sometimes those posts don’t get published.  Sometimes life (work, family, sleep, etc) takes priority, and by the time I get back to it, the moment has passed.  Or I’ll stop working on it because I don’t like where its going or I feel like I don’t have an interesting enough point of view.  At that point, it lingers out in my Drafts folder on the remote chance that I’ll eventually complete it or salvage it for scrap.

However, in light of my all-out, everything must go blitz today, this is a good opportunity for me to clean out some of the stuff I have lingering in my Drafts.  So let’s take a trip back through the year that was 2012, and I’ll quickly give my two cents which will seem oddly out of place several months later (especially where I incorrectly predict that Jon Bruning wins Ben Nelson’s Senate seat).

Fat News Anchor
Recap:  Some guy thinks the local news lady doing the morning show is setting a bad example because she’s on TV, overweight, and has not made any obvious changes in several years.  The anchor (Jennifer Livingston) responds on air, and the video ends up being a virally shared “I wish I’d said that” rallying cry for anybody who has ever felt bullied.  (More info here)

My take:  Maybe I’m calloused by years of reading online comments, but I didn’t really see the “bullying” in the original email.  The worst thing he says to her is that she is that her “physical condition has not improved” over the course of a few years – which she freely admits.  He does not call her fat, obese, or any other nasty playground name, nor is he (in my opinion) mean spirited in his comments.  I didn’t read where he says she needs to be an overly tanned, 110 pound stick with fake breasts to be on TV.  To me, it sure looks like he is saying “You have a great opportunity to use your platform as a TV host to promote a healthy lifestyle, and I wish you’d take advantage of it”.  Maybe he could have provided more suggestions like how the she (and her station) would benefit from chronicling her weight loss journey on air, as it would likely motivate many viewers to do the same, but again – it’s not like his email was cruel, mean, or full of hurtful words.

NFL Replacement Refs
Recap:  The NFL locked out the regular refs for the first weeks of the season, replacing them with guys who were officiating D-II and D-III colleges.  This let to numerous screw-ups, culminating in a botched call on Monday Night Football that cost the Green Bay Packers a win.

My take:

I’ll get the disclaimers out of the way right up front:  I’m not a huge NFL guy.  I don’t watch a ton of NFL games (and what I do watch is more in the form of background noise while I’m doing other things).  Since I haven’t been in a fantasy league for a few years, my knowledge of the game is fairly low – which is to say that it’s probably on par with most Americans.

But this week it has been impossible to not be aware of the controversy and chaos caused by the replacement refs working NFL games.  This week’s Monday Night Football game was (incorrectly) decided on a last second pass that appeared to be intercepted, but was ruled as a touchdown.  Since then, the outrage from fans, players, even the President, has reached a fever pitch.  At last count, SportsCenter had shown the play 12,753 times, completely wearing out two digital copies of the play.

Here are some thoughts I have on the replacement refs:

  • It will be awesome when the “real” refs come back, as they have never done anything controversial, or had high-profile blown calls that impacted the outcome of a game (cough, cough, Phil Luckett*, cough, cough)
  • With the poor way the lockout has been handled, and the negative impact it has had on the league, could it possibly be true that sports’ favorite scapegoat (MLB commissioner Bud Selig) is now ahead of Roger Goddell in popularity and public perception?
  • When the real refs come back, what sort of grace period will they get from fans and the media where mistakes and miscues are forgiven?  I’ll set the over/under at two games (and would likely take the under).
  • Listening to the MNF game, I’m surprised ESPN commentator Mike Tirico didn’t reference the 2006 Alamo Bowl (Nebraska v. Michigan) that was worked by officials from the Sun Belt conference.  In that game, the refs made several questionable calls, and appeared lost on some of the reviews.  Tirico could not stop talking about how the officials from a lower conference were not equipped to deal with the speed of a bowl game featuring BCS conference teams.  Definitely an easy parallel to the replacement refs moving from D-III to the NFL.
  • Ironically, that Michigan-Nebraska Alamo Bowl came down to a crazy, bizarre, rarely before seen, last second play where a number of obvious penalties were missed.

*I had initially planned to just drop in the Wikipedia link for Phil Luckett, but when I googled him to find the URL, I saw this article – Luckett was in the replay booth for the ill-fated MNF game as a league supervisor for the officiating crew.  Geez, this guy has a Forrest Gump-ian way of showing up for controversial moments.  If he ever gets on your flight, I’d suggest walking.

Worseminton
Recap:  In the Sumner Olympics, eight players from four different badminton teams (South Korea, China, and Indonesia) were tossed out of the Olympics for intentionally trying to lose their matches.  And I mean intentionally.  Here is a video of one of the matches where some of the greatest badminton players in the world can’t (won’t) hit the shuttlecock over the net.  When we played badminton in junior high P.E., we were better than these Olympians – of course, we were actually trying.

My Take:  A few days before this happened, I posted a list of Rejected Olympic Events.  One of the events I listed was “worseminton”, which was a punny (and hopefully funny) play on badminton.

I did not think anybody would take it seriously.

Why would anybody try to lose at the Olympics?  Because of how the badminton tournament is set up.  Basically (as I understand it) in the early rounds, teams play a sort of round-robin style.  These teams had already qualified for the next round, and the outcome of these matches would determine who they played in the quarterfinals.  Apparently, the teams figured out that losing would be advantageous to their medal chances.  The event organizers should have been aware of this loophole and should work to ensure the best way to win is by winning, not losing.

And that is why I don’t really have a problem with them trying to lose.  These people train hours a day for four years for the chance to win an Olympic medal.  Twenty years from now, nobody will care if the Indonesian B Team won their 3rd match in pool play.  They’ll care if Indonesia won a medal or not (as much as folks will care about badminton results in 20 years).  So if these teams figured out a (legal) loophole to improve their chances at that medal, good for them.

Where they screwed up is by sucking so badly.  It’s too bad that in all that training, they could not have found time to practice losing in a plausible manner.

MLB Home Run Derby
Recap:  The 2012 Major League Baseball All-Star Game was held in Kansas City.  Robinson Cano of the New York Yankees (a team Royals fans love to hate) initially said that he would consider picking hometown slugger Billy Butler for the Home Run Derby, but then left him off the team.  Cano was booed loudly during his HR Derby at-bats, and exited the competition quickly.

My Take:  KC fans were justified to boo Robinson Cano.  Consider:

I guarantee that if Cano does not say anything about including a representative from the Royals, he does not get booed (or at least not that loudly – he is a Yankee, after all).  But Cano opened himself for the abuse by opening the door and then slamming it in the face of the Royals fans.

There was a ton of criticism for how the KC fans reacted which bothered me too.  If this happened in New York, Boston, or Philly, not as much would be made of it, but the media couldn’t understand how the normally charming Midwesterners could do this.  As a Midwesterner, I’ll tell you:  treat us with respect and we’ll return it tenfold.  Treat us like fools and suffer the consequences.

Finally, with this being MLB, there must be criticism for Bud Selig and the commissioner’s office.  One of two things needs to happen.  Either 1) Always include a roster spot for a hometown guy, or don’t put the pressure of picking teams on one of the players.  Take the defending champ, the leaders from each league, and any other blatantly obvious choices (i.e. Prince Fielder, Jose Bautista, etc) who might be left out.

Obama Slow Jams the News
Recap:  President Obama went on Late Night With Jimmy Fallon and took part in a bit where he discussed policy (the cost of higher education, in this case) while The Roots and Fallon provided a background of a smooth R&B jam and backing vocals (“He’s the POTUS with the most-us!”).

My Take:  This is an interesting way to take his message to the audience (Fallon was taping at the University of North Carolina that week) that would love it and respond accordingly (instead of CNN, C-SPAN, or some speech).  I like how Obama embraced this and was able to pull it off looking smooth and cool, which is not something you’d see out of pretty much any Republican nominee (save, maybe, Bush Jr.)  Could you imagine Romney, McCain, Dole, Bush Sr, or Reagan trying it?  That would be a different kind of hilarious.

But ultimately, how does Obama benefit?  Sure, he locks up a good chunk of the youth and “hip” vote, but I’m guessing Romney would much rather have the old and “un-hip” vote, as they, you know, tend to actually vote.

Bob Kerrey Runs For Senate
Recap:  When Ben Nelson chooses to retire from the Senate instead of seeking reelection, Nebraska Democrats recruit former Senator and Governor Bob Kerrey to come back from New York City to run.  Why?  Because it is widely believed that Kerrey gave Democrats the best chance to retain Nelson’s seat.

My take:  Politics in Nebraska is kind of like a Harlem Globetrotters game.

The Republicans are the Globetrotters, the seemingly unbeatable team dressed up in red, white, and blue.  The Democrats are the Washington Generals, the hapless team that feigns resistance while the Globetrotters do whatever they please to keep the people happy.  In Nebraska, the Governor, all three U.S. Representatives, and one Senator are all Republicans.  So are Attorney General, Secretary of State, and the majority of state senators.

So Kerrey announcing that he’s going to come back and run for the Senate is both good and bad.

It is good because it means the Senate seat won’t be decided in the primary election.  The Democrats have a candidate with name recognition, experience, and serious potential to win the election.

But it is bad because the best candidate* the Democrats could find to replace the soon-to-be 71-year-old Ben Nelson is a 69-year-old who has been living in New York since 2001.

*No disrespect to University of Nebraska regent Chuck Hassebrook, who decided to run after Kerrey initially declined to join the race, but you were going to join Stormy Dean, David Hahn, Mike Meister, and others in the category of “Sacrificial Democrat Lambs in Nebraska Elections.”

And that is the sad part.

It is sad and pathetic that the Democratic Party has so completely and utterly failed in developing viable, state-wide candidates that Kerrey is the best (if not only) option to have a shot in November.

Look at the Republican Party:  you have some rather established names in the big offices (Heineman, Johanns, Fortenberry, Terry, Smith).  But it is the depth that helps to make them a political juggernaut.  Bruning, Sheehy, Flood, Foley, Fischer, and a couple of other state senators whom I’m blanking on at the moment.  One goes down, two more step in.

This isn’t to say that there is nobody in the Democratic line-up.  On the contrary, there are some very good state senators (Bill Avery, Danielle Conrad, Amanda McGill, and my fellow Gretna Dragon, Heath Mello).  All are doing good things in the Unicameral, and making names for themselves.  Unfortunately, none of them are truly ready for a statewide or national election.  And that failure is squarely on the shoulders of party leadership.

And so I will be voting for Kerrey (mainly because Jon Bruning is a sweater vest away from being Rick Santorum), but I hope the Democrats know and understand that after this election, there will be no more white knights riding in to save the day.

Thought of the Day – 6/12/2012

I see that a Facebook friend has recently viewed* a video entitled:  “Best Pimple Pop Ever!”

*I should probably say “allegedly” viewed.  I’m not sure that I believe my friends are watching some of the videos that this Socialcam app/scam/virus claims they watch.  If so, I may need to take a closer look at my list of friends.

This is the not the first time that Facebook has tried to tempt me with a pimple popping video, which raises two questions:

1) When faced with a large zit (or other volcano of dermatological horrors) who says to themselves:  “You know, I should record this moment and post it on the web.”?  Do you really want to be recognized at Wal-Mart as the guy who had the zit the size of a ping-pong ball on your shoulder?

2) Do people really seek out and view videos of folks squeezing pus and other grossness from their bodies?  47 million videos on the web, and you pick these?  Really?  Are you trying to find out when your gag reflex* kicks in?

*Speaking of which, my apologies to anybody reading this over your lunch hour.  Sorry.

The Problem With Google Glasses

A lot of the tech-savvy folks I work with have been talking about the Google Glasses video.   They love the concept of bringing technology to everyday tasks as a way to make life easier (and not to mention, another cool, cutting edge gadget to own).  The video is pretty intriguing, check it out:

Depending on where you live on the technology spectrum, these are either the coolest things ever or another piece of evidence in the decline of civilization.

Personally, I think the concept is neat, but a little sci-fi.  However, it is the execution of the video that really falls short for me.

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