Welcome to the first of what I hope to a recurring series of Ad Reviews where your humble blogger will provide comment, criticism, and praise for the ads that are on while you go to the bathroom or press >> on the DVR remote.
In the 20th Century, there would be many credentials necessary for someone like me to publish critical commentary on the creative work of others – such as several years of experience in the ad game, dozens of big name clients I’ve helped, prestigious awards I’ve won, etc.
Fortunately for me, this is the 21st Century and my essential credentials are a) an internet connection, b) a free blog site, and c) a (mostly) functional keyboard* The fact that I have a degree in Advertising from (what is now) a prestigious Big Ten university probably makes me overqualified for the gig.
*I’m pretty sure somebody could pull off a serviceable blog without using any letters worth more than 5 points in Scrabble. Heck, I’m pulling it off so far. Of course, time will tell if I can get this puppy throttled up to “Serviceable”.
So let’s dive in…First up is Miller Lite’s “Man Up” campaign.