This image was in my email this weekend:
On the surface, there is not anything that jumps out as being out of the ordinary. Many businesses are trying to get an early start on their “Black Friday” business – even if it means potentially triggering the hypocrisy of people who think nobody should have to work on Thanksgiving selling things.*
*Unless, of course, the things being sold are concessions, souvenirs, or other items at one of the football games or parades being broadcast into your home while you display your indignant rage that people have to work on Thanksgiving. That, we’re okay with.
But here is the thing about that image: It was emailed to me by the fine folks at Groupon – a virtual marketplace that has…
(Warning: extreme caps lock abuse ahead)
ABSOLUTELY NO DOORS TO BUST. NONE. WHATSOEVER.
Seriously, Groupon. Do you not have any understanding on what a “doorbuster” sale is? Let’s ignore for a moment that most “doorbuster” sales are nothing more than an overhyped way of trying to stimulate Black Friday excitement for your Arbor Day sale. Hell, let’s also set aside that the literal definition of a “doorbuster” (a sale so insanely good – or in such limited quantity – that consumers break down the store’s doors to get at the merchandise) invokes memories of violence, vandalism, and victims being trampled on Black Fridays past. Maybe I can overlook all of that.
But if you’re going to going to play up the “doorbuster” angle, at least have a physical door that I can metaphorically bust down.
I’m guessing that you don’t want email subscribers showing up at your Chicago HQ looking to break down the doors to get at those “best deals”.
Until then, kindly choose other words to describe your sale.