Super Ads II

Last year, I reviewed all of the Super Bowl commercials, and I’m going to do it again.  I’m going to review and rate each of the commercials in the Super Bowl.  I watched the game in real-time (or as close to it as one can get with a wife and three-year old daughter who went to bed somewhere in the 3rd Quarter), compiling notes as I went.  After the game, I went back, using the magic of DVR technology, and took a second, third, and sometimes fourth look.

Let’s get to it…(note – the names of the ads are my own, since I didn’t feel like looking up the names for 50 some ads.  Also, I didn’t link to any of them.  They are all on YouTube if you need to see them again).

FIRST QUARTER

Thought of the Day – 7/31/2012

Recently, I’ve been seeing a number of commercials for Domino’s new “oven baked sandwiches”.  As far as commercials go, they are pretty bland and forgettable (as witnessed by the fact that these may be the only commercial produced in the last ten years that I cannot find on YouTube).

But during my 31st viewing of the ad, something stuck out.  An actress (playing the role of “Cutest Girl To Ever Work In Fast Food”) tried to sell me on their fancy, schmancy sammiches by telling me they are:

“Made with only our finest ingredients!”

Well, sure.  Call me naive, but when I order food from a mediocre pizza chain, five-star restaurant, or anything in-between I really like to believe that whatever I’m ordering is “made with only their finest ingredients.”

But this raises questions…

• What does Domino’s do with the ingredients that are not their finest?  (Readers, insert your own joke about Domino’s pizza here)
• Does Domino’s have somebody at each store who sifts through all of the ingredients, setting aside the fine ones for the sandwiches?
• What is the definition of “finest ingredients” for a Domino’s?  I’m guessing their bar is a little lower than the chef at that five-star restaurant (or even your local Applebee’s).
• Does Domino’s knowingly purchase inferior ingredients for use in other products?
• If you’re considering buying a sandwich from Domino’s is the quality of ingredients really your chief concern?