Bud Light

Super Ads

I’m going to try something that I’ve always wanted to do…I’m going to review and rate each of the commercials in the Super Bowl.  I watched the game in real-time (or as close to it as one can get with a wife and three-year old daughter who went to bed somewhere in the 3rd Quarter), compiling notes as I went.  After the game, I went back, using the magic of DVR technology, and took a second, third, and sometimes fourth look.

Let’s get to it…(note – the names of the ads are my own, since I didn’t feel like looking up the names for 50 some ads.  Also, I didn’t link to any of them.  They are all on YouTube if you need to see them again).

FIRST QUARTER

Bud Light Platinum “Gold into Platinum”- Six minutes of game time elapse off the clock before we get to the first ad of the night.  As is tradition, Bud Light is up first.  But what is this?  A serious commercial?  For something called Bud Light Platinum?  Where are the talking animals?  The dogs doing tricks?  The beautiful women?  The kicks to the groin?  I keep waiting for the punch line and the closest I get is describing a Bud Light product as “Top shelf taste”.  D-

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